English
The first China (Ruian) International Printing & Packaging Industry Exhibition was successfully held from March 17 to 19, 2026, in Ruian, Wenzhou, Zhejiang Province. As one of China's major production bases for printing and packaging machinery, Ruian has established a complete industry chain covering pre-press, in-press, and post-press processes, characterized by high industrial agglomeration, strong supporting capabilities, and broad market coverage. The exhibition gathered leading enterprises from Ruian, quality companies from the Yangtze River Delta region, and numerous international brands, attracting buyers from over 20 countries and regions including France, Russia, India, and Saudi Arabia.
At the exhibition, Reginald, a buyer from South Africa, expressed his excitement: "I have been searching for this kind of production equipment across China since last year, and I am so surprised to see it at the exhibition today!" Having cooperated with Ruian companies for 7 years, he runs a trading company in Yiwu covering stationery, hamburger boxes, and packaging bags. He noted that traditional plastic cup printing is costly while ordinary paper cups are prone to leakage, but the paper cup packaging equipment developed by Ruian companies precisely addresses these industry pain points, achieving both quality and efficiency. He plans to sign contracts immediately after visiting the factories. Mayad, a buyer from Saudi Arabia, came to the exhibition seeking outer packaging equipment for razor products. After comparing multiple options, he highly recognized the equipment from a Ruian company and visited the factory on the same day with a clear intention to cooperate.
A highlight of this exhibition was the "Exhibition + Factory Visit" model. Unlike traditional exhibitions where visitors could only view displays, this model leveraged Ruian's strong industrial cluster advantages to create a one-stop procurement service chain. Buyers could observe cutting-edge equipment, exchange technical solutions, and negotiate cooperation intentions at the exhibition, then conveniently visit nearby manufacturing enterprises for on-site inspections to gain firsthand insight into production processes, R&D capabilities, smart manufacturing levels, and quality control systems. Miao Hanbing, Vice President of the Ruian Council for the Promotion of International Trade, stated that the "Exhibition + Factory Visit" model effectively combined the exhibition's role in centralized display and efficient lead generation with Ruian's unique advantages of local supporting facilities and on-site factory verification, shortening the procurement chain and improving matching efficiency.
The successful hosting of this exhibition not only demonstrated the international competitiveness of Ruian's printing and packaging machinery industry but also provided overseas buyers with an efficient window to gain in-depth understanding of "Ruian Smart Manufacturing." Industry analysts noted that Ruian is continuously expanding international cooperation channels, enabling more high-end printing and packaging equipment to reach global markets.
